Why A Brand Mood Board Matters In Our Strategy Process
One of our favorite ways to lay down the foundation of your new branding is by building a fresh mood board! Mood boards are essential to discovering how your new brand will elevate your business, so we always include one (or sometimes a few!) in the process.
What is a moodboard?
Mood board (n.) is a 9x9 grid of inspiration images consisting of photos, text, and textures in a specific color scheme. Each mood board is based upon a strategic visual direction to convey the general idea or feeling about a particular business. This allows our creative team to accurately share the vision we have created for the overall direction, look, and feel for the brand with the business owner, to get on the same page for the strategy, before fully diving before diving into the design process.
Real mood boards, from real clients.
Now that you know what a mood board is and have seen some examples! Let’s chat about how we begin to develop your personal mood board and why they matter in our brand strategy process!
1. Strategy before visuals always!
Building a strategy first is important because it helps us understand the heartbeat of your business (why you started), your target audience (who you're selling to), competitor analysis (who's already selling to them), and market research (what is currently out there). After we get to know you, we'll know how we can help you and your new branding stand out in your industry!
2. Map out the vision and aesthetic.
After discovering your strategy, we begin to map out the aesthetic and vision for your brand by taking a deeper dive into what you and your target audience love/don't love. Ie: the color purple, light photography, bold colors, etc. We talk through it all so we know what works, what doesn't work, and most importantly, WHY!
3. Cohesive visuals to reflect your goals!
Finally, we find great images online for inspiration! We'll research typography, photography, logos, coloring, etc. to create an aesthetically pleasing mood board that fits your brand goals. This is our vision for the brand strategy and visuals that we believe will take your business to the next level.
Is your business in need of a branding facelift? We would love to work with you! Check out our portfolio for more examples of how we turned mood boards into the full branding! For more information on all the branding packages we offer, check out our services!