How to Find The Best Platforms To Market Your Business
Why Choosing The Right Marketing Platform Isn't A Question Of Where...But Of WHO
Easy answer? It's different for everybody! There's no formula that applies to each and every business. Here are two big tips to get you started:
1. Find Your Demographic.
In order to find what platforms are right for YOUR business, take a look at your demographic. Look at their age range, their vocation, and their interests. Are you selling style to millennial women? Instagram and Pinterest might be your best bet! Is your demographic seasoned business men? LinkedIn might be one to consider. Find out where your audience is, then move on to step two!
2. Create Authentic Content.
There's that old saying, "You attract who you are." We believe this applies in marketing as well! If you're putting out GENUINE content that adds value to your customers lives, they will feel the need to share it. Once you understand who you're speaking to, be sure to mold your image and voice around their heartbeat, because at the end of the day, it's all about connection. Connect and they will come!
Are you struggling to pin down your company demographic? Or maybe you know who you're speaking to but are unsure of what they'd like to hear? We can help! Whether you're looking for a branding makeover or a full website launch, we'd love to speak with you about your needs and see if we're a great fit for your business!