Your Branding Is A Secret Weapon

Think about your favorite skincare line or go-to craft brew. When it comes to purchasing, we don’t hesitate if it’s a brand we know, love, and trust. It becomes our home base, the products we use day in and day out without ever considering a switch. We become defensive of these brands, honoring their consistency with loyalty and enthusiasm. A new product comes out under their name, we grab it immediately.

This is the power of a great brand identity. It’s so much more than a logo. It has the ability to make or break your customer experience, as well as overall profits along the way. We like to say that branding is the secret weapon behind your business, and if you consider those go-to brands you love, you can see why this matters.

1. A strong brand builds trust with your customers and clients.

If you were on the street and someone came up to you to pitch their latest product, you’d be wary right? Without any true connection, it’s impossible to build that loyalty you desire. A great brand can build this level of trust through consistency, fantastic customer experience, and intentional connection.

That’s why we always say that branding is so much more than a logo. If you’re known for your excellent service and personal touch, that’s branding. If your business is known for its edgy voice and bold approach to your industry, that’s branding. We could go on and on. Once you establish who you are as a business and consistently share this with your customers and clients, loyalty and trust will always follow.

2. A strong brand helps your clients get on board.

Ok, this is a stat you can’t miss. According to a study done through Altimeter, when a company invested in branding initiatives, “employees were 27 percent more hopeful about their company, 20 percent more likely to stay, and 40 percent more likely to believe in the competitiveness of their employer.”

Your branding may be your secret weapon, but your team is who pulls the trigger. So it’s key to get them on board and invested from the get-go. By consistently sharing the vision behind the company, taking time to personally check in with employees, and offering them a voice along the way, you’ll build a strong foundation.

3. A strong brand sets you up for social media success.

Let’s be honest, when it comes to marketing, social media is king. Having a powerful presence on various platforms not only gets the ball rolling, but it has the potential to showcase your brand to thousands, even millions if done right.

Did you know that people are 77% more likely to buy from a brand if they follow them on social media? Establishing your brand on socials and constantly putting the heart behind your brand at the forefront will attract the customers you truly desire in a meaningful way. Go beyond a simple post. Get to know your followers, engage with them on a personal level. Throw in some humor if that’s your brand. Offer advice, ask questions, just show up, and add value every day.

Your brand has the ability to become a secret weapon to your business success, and we want to help you get there. If you’re ready to create a full branding identity that really captures the heart behind your business, we’re ready to work with you! Let’s set up a time to chat and see how we can serve you!