According to a Gallup report, only 15% of employees worldwide are engaged in their jobs. More Gallop research shows that "employee disengagement costs the United States upwards of $550 billion a year in lost productivity." Yikes! This may seem like a serious problem, but we believe it's an amazing opportunity for companies that learn to master the art of engagement. Here are three keys to keeping your employees engaged this season:
1. The Right Role
Boosting engagement involves boosting confidence, and one of the quickest ways to ensure employee confidence is by placing them in a role that suits their talents and passions. If notice an employee is great at interpersonal communication, and yet you have them behind a screen most the day, you may find their productivity fizzling. If your company is suffering from a lack of assertiveness, dig deep into your team and make sure they are in a role that helps them flourish. Evaluate their strengths and weaknesses and make a plan for improvement team-wide. It may be a transition, but you'll have a better team for it!
2. The Right Training
When was the last time you did a team training? Individual training? Sometimes this gets thrown by the wayside in busy seasons, but if you're asking your employees to up the engagement, you have to give them an opportunity to grow. Training helps unify a team because of it's focus on brand mission and vision. Take time to see where your company needs a boost in morale or education, then invest in their time and abilities.
3. The Right Work
Engaged employees are doing meaningful work and understand exactly how they contribute to your company's mission and purpose. Again, this is why they first have to be placed in the right role. Finding little ways to keep vision at the forefront will always create a cohesive and passionate work environment. From company signage to team strategy sessions, taking time to share vision, offer inspiration or personal encouragement, or discuss future goals will give your team a reason to press on.
Branding plays a pivotal role in employee engagement, as it sets the stage for company culture. If you're looking for a branding team that understands how to communicate your business mission and purpose to your team or audience, we'd love to chat with you! Check out our services and how we can help you transition into a season of optimal engagement!