Savvy Outdoors
In Loving Memory of Ben Sweat, 2022
Savvy Outdoors is a lifestyle brand whose purpose is to excite, engage, and empower women who enjoy the outdoors while looking fashionable at the same time.
HIS HEART:
The original brand—One Savvy Girl — needed additional TLC to restructure and grow the brand. CEO and serial entrepreneur, Ben Sweat, saw there was a gap in the outdoor lifestyle market that wasn’t catering to women who love the outdoors while also being fashionable. He plans to grow the business and create a brilliant brand with products that will shape the outdoor recreation market.
OUR CHALLENGE:
When it came to re-branding Savvy Outdoors, we knew it needed a modern refresh with a hit of color that grabs attention. By pairing a light, this palette with sunny imagery and beachside elements, the brand popped off the page and drew the eye into a motivational brand that inspires that quick jog around the block!
INSPIRATION & TONE
Fashionable
Confident
Optimistic
Empowering
Refreshing
Approachable
Fulfilling
TOGETHER, WE CREATED…
Like what you see?
Let’s start the adventure! We’d absolutely love to help your brand empower others, too!
