Savvy Outdoors
In Loving Memory of Ben Sweat, 2022
Savvy Outdoors is a lifestyle brand whose purpose is to excite, engage, and empower women who enjoy the outdoors while looking fashionable at the same time.
HIS HEART:
The original brand—One Savvy Girl — needed additional TLC to restructure and grow the brand. CEO and serial entrepreneur, Ben Sweat, saw there was a gap in the outdoor lifestyle market that wasn’t catering to women who love the outdoors while also being fashionable. He plans to grow the business and create a brilliant brand with products that will shape the outdoor recreation market.
Our Challenge:
When it came to re-branding Savvy Outdoors, we knew it needed a modern refresh with a hit of color that grabs attention. By pairing a light, this palette with sunny imagery and beachside elements, the brand popped off the page and drew the eye into a motivational brand that inspires that quick jog around the block!
Inspiration And Tone
Fashionable
Confident
Optimistic
Empowering
Refreshing
Approachable
Fulfilling
TOGETHER, We CREATED…
Like what you see?
Let’s start the adventure! We’d absolutely love to help your brand empower others, too!
