Your Brand is Your Business' First Impression

Here’s the truth about first impressions. Studies show that when we are presented with something new, we make judgments within a matter of seconds. Even more interesting is that once we make these judgments, it’s very difficult for us to change our minds in the future even if we’re faced with evidence that we should.

This means that in business, first impressions can literally make or break your success.

How do you make a fruitful first impression?

You guessed it! It all begins and ends with your brand. Think about it this way…

When you walk into a networking event or new client meetup, you do your best to look the part, right? You wouldn’t arrive sweaty straight from the gym or forget to brush your teeth. You take time to get that first impression right when it’s in person. You prepare and present your best self because you know the value that meeting can bring.

This kind of care and attention should extend beyond the in-person handshake. Because whether you like it or not, your brand speaks volumes. It has the potential to tell your story, draw your audience in, and jumpstart your success. But if your branding is outdated or non-existent — it can negatively impact everything.

So how can my brand make a good first impression?

We like to say a brand’s first impression is sponsored by the “3 P's”. An impactful brand evokes professionalism, personality, and purpose. Let’s dig a little deeper on each of these tenants.

The 3 P’s

Professionalism is the foundation for any successful first impression. If your branding isn’t solidified, they’ll believe your process isn’t solidified so you have to begin there. Take inventory of your website and collateral pieces. Do a quick audit of your email signature and any outward-facing copy. Check for spelling errors and make sure that the overall tone translates into a professional, credible relationship. Does your current brand inspire trust? Does it prove within seconds that you’re taking this business seriously?

Personality breathes life into every initial introduction in business. It’s so important for your brand to showcase not only the professionalism but the personalization in your process. Personality is where you stand out and set yourself apart from other brands in your industry, so it’s absolutely key to that first impression. Is your brand leaning too much on the professional and missing out on genuine relationships? Where can you infuse more approachability and one-on-one connection in your brand?

Purpose is what takes your brand over the top and ensures a quality first impression. Your “why” should be the heartbeat of your business and once you understand the mission it’s time to make sure anyone who interacts with your brand gets it too. A simple mission statement won’t do it. Your heart seeps into the web copy, the logo, the vision, and the follow-up email. If you want to make a positive first impression, then make sure you’re leading with heart. Purpose is what will ultimately connect because we want to work with those we know and trust. Don’t miss this piece!

Final Thoughts…

With attention spans getting shorter and shorter by the year, this is the time to ensure your business brand is making a successful first impression. We want to help your brand get there!

If you need some branding support, we’d love to connect with you. We only have 2 spots left available in 2023, so BOOK NOW. Click here to start the process or be added to the waitlist!