Why Branding Is More Necessary Than Ever
A trend we often find when connecting with small businesses is the assumption that big branding is meant for big companies. Many often believe that this level of cohesion is only an option for deeper pockets or wider reach, so branding is set aside for the time being. It becomes a future indulgence vs. a profitable strategy, and that couldn’t be further from the truth.
The irony is that small businesses truly need branding to leverage more-so than a big fish company in order to stand out and accomplish their goals! Branding accomplishes so much when it comes to solidifying your impact. Research suggests that over 50% of consumers consider becoming loyal to a brand after that first purchase. So if there’s no branding, no aesthetic, nothing drawing you in or communicating who you are to your client, then there’s no loyalty inspired.
Now, more than ever, branding is key to small business success. As we continue to move everything online, it’s so important to follow the trend and stay on top of what will likely be a huge shift in how we interact with businesses moving forward.
If you want to stand out in your industry, if you want to make waves and get that loyal consumer, you have to have a memorable brand. When small businesses come to us for a rebrand project or full-scale brand identity, the biggest fear is the investment. Will it be worth my money? Will this actually move my business forward? Will it pay off in the long run?
Absolutely. Let’s talk about why.
1. A successful brand can clarify who you are and who you’re for.
If someone is seeking out your services or product, they’re going to choose the brand that connects with the deeper problem. For example, if they’re searching for a yoga mat, they’re going to be attracted to the brand that makes them feel empowered, calm, challenged, or mindful.
This is our bread and butter here at Copperheart! We work with businesses to showcase the real heart behind their brand. Because that’s what loyalty comes down to — connection. If customers know who you are and that you’re for them, they’ll absolutely be for YOU. That’s what a good brand helps you accomplish, and that’s why we’re here!
2. A successful brand can affirm your credibility.
When it comes to standing out in your industry, becoming a trusted source is paramount. A great brand helps your audience discover something new. It can inspire them to take action, or add value to their personal lifestyle and growth.
If you are in a professional field, your aesthetic has the opportunity to further your credibility and give you the confidence you need to engage successfully. If you’re in a creative industry, your aesthetic can showcase your style, your artistic flair or personality.
Your brand can solidify a client’s decision to work with you. It can instruct, educate and train. Is your current branding doing this? Is it affirming your credibility or deterring?
3. A successful brand can guarantee longevity.
The investment in branding can feel overwhelming at first, even if it is at it’s most affordable right now. But we’ve seen how it can truly impact a brand in the long run. It’s a marathon move, a step toward a true customer experience that lasts.
Building a brand that reveals the heart behind your business and connects with the heart of your customer will always produce long-lasting relationships. If you take time to evaluate your customer experience, if you take steps towards relevancy and even get a branding refresh or two along the way, you’ll be primed for that loyalty you crave.
You can do this! You can build a brand that clarifies your heart as a business owner, connects with your audience, affirms your credibility, and inspires loyalty. But you can’t do it alone. That’s why we’re here, and it’s a success story after success story that keeps us in the game.
We’ve seen what a fresh rebrand can do for a struggling small business. We’ve experienced the power of a new brand launch for a burgeoning start-up. It’s all out there waiting for you, and we’re here to help you get there!
If you’re ready to take the next step, let’s chat about your options! Our packages cover a wide range of services, and we encourage you to check out the past portfolios on our website for more reference. Now is the time and if your heart is in it, so is ours! We can’t wait to connect with you!