Copperheart Creative
Copperheart Creative - Lenny and Eva Hero

Lenny & Eva

Handcrafted in the USA, Lenny & Eva jewelry inspires women to be brave, live compassionately, and be their best selves in every season of their lives.

Brand Identity
Packaging
Print Collateral

The jewelry industry has changed rapidly in recent years. Lenny & Eva wanted to take the next step: rebranding their jewelry line with a full creative overhaul and reinvented packaging. Our mission was to create a brand that would share the heartbeat of their businesses.

Copperheart Creative - Lenny and Eva Bracelet in Gold
TWO BRANDS, ONE FAMILY

Branding sister companies

Our work with Lenny & Eva quickly led us into rebranding sister business Benny & Ezra too! We updated both logos so that these brands can live in harmony, side by side for years to come. We pulled from similar palettes and aesthetics for each brand, but chose different packaging to attract the respective brand’s ideal client: clean, crisp white for Lenny & Eva, and natural & earthy for Benny & Ezra.

a bespoke collection

Pen & Ink

One of the most unique products we’ve ever worked on was PEN + ink. This product allows you to transfer love notes, sweet words from little hands, and mementos - all in your own handwriting - to a metal cuff. We created a unique experience for customers as they create their pieces online - we wanted them to feel how special a handmade moment could be.

While the Lenny & Eva team was working tirelessly to create new, unique items for their customer-base in the new 2018 product line, our job was to create the new company brand, along with the release. We updated logos, palettes, textures, and typography while also introducing the brand's ideal target audience in the brand guidelines. These brand documents were distributed, not only within their main headquarters, located in Baxter, Tennessee but also to their 12,000+ wholesalers and retailers across the United States.

Kind Words from our Client
“Choosing Copperheart Creative was one of the best decisions we've made! From first meeting Amber, I felt totally confident she was connected to our mission and would put our core values at the forefront of her design ideas. Along with our branding, Amber also designed beautiful and functional packaging which helped, not only to display each piece but also communicate its purpose! I would highly recommend Copperheart and look forward to working together on future projects!”
Kellie Fitzpatrick, Founder and Creative Director
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Brand IdentityPackagingPrint CollateralStationery
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  • CREATED WITH HEART IN NASHVILLE, TENNESSEE

© Copperheart Creative 2018 | All Rights Reserved

Created with heart in Nashville, Tennessee